The Vall Banc Christmas campaign created by 6 young people from Anissa will generate donations to Autea and the Down Syndrome Association

nadal Vall Banc Autea ASDA

Escaldes-Engordany - 13 December 2021.  Vall Banc unveils its Christmas Campaign today, with a clearly social spirit. With the hashtag #muchmorethanChristmas, a holiday greeting created and designed by six young people with other capacities at Jecomdisseny’s Anissa workshop, invites the public to share a fun video on the social networks (https://youtu.be/PqOER6WwHak or access it through a QR link). Each time it is shared, the banking institution will donate €0.50 to Autea and the Down Syndrome Association.

“The young people of Anissa have worked really hard to draw typical elements of Christmas based on what they like about the holiday and share with their families. They even created the typeface used in the piece, so we could say it is a font with plenty of personality and character, a style that we just couldn’t manage to find with the available typefaces,” says Esther Rabassa, director of Jecomdisseny.

As for the General Business Manager of Vall Banc, Sergi Martín, he explained the reasons behind the campaign: “We wanted to have a Christmas campaign with a very social spirit, one part and parcel with our country, precisely in such particularly difficult times as these. Anissa had it all. The way it was put together was very creative and moving. And the idea of sharing in on the social networks gives it a dual purpose: to spread the word about these groups who, using other capacities, make valuable contributions to society, and to lend a hand financially to Autea and the Down Syndrome Association in their projects.”

 

About Anissa

Anissa is the corporate social face of Jecomdisseny. It came about from the need, alongside Autea and the Down Syndrome Association, to give real opportunities in the world of work to young differently abled people. It offers them the opportunity to create and develop an advertising campaign, a brand or any other product that has to do with the world of communications.

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